the mini style guide for our college templates beginning with our general brand assets colors fonts and logos we use the limited color palette of scarlet gray black and white we do this to leverage the popularity of ohio state university and align ourselves with its fame we use proxima nova capita and ariel as our main typefaces though proxymanova is the preference it’s preferred due to its modern appeal it’s clean and it resonates with the younger audience such as prospective students capita is reserved for more formal occasions such as graduation celebrations and special events now in the instance of not being able to have proxima nova ariel is a default it too is a sans-serif like proxima nova and resonates with that more modern feel next is our eag logos the horizontal one seen here is the preferred logo it has the scarlet and gray university colors and the horizontal is a much cleaner and easier to read logo now in instances where it doesn’t fit into a layout any of the stacked or vertical logos are acceptable but again scarlet and gray is the preferred color and on to clear space the ohio state university logo must have a clear space that is the same width of the blocko around it to ensure that it maintains prominence and is clearly seen we want to utilize ohio state’s popularity and therefore making sure that the blocko stands out is important our last section under general brandt assets is photography and as you can see there is a short list explaining what we look for natural light people featured collaborating in ehe environments to expand on this the reason we want to focus on utilizing people and a more active environment is that it’s more authentic and it’s been shown that imagery featuring people results in more engagement now for our best practices section it’s to ensure that the template is being used correctly as you can see here in this postcard example the title and the image are the most prominent feature we don’t want to throw too much text or information at people as it can be overwhelming you want limited but clear concise text and you want to make sure to include a web address we want people to get curious and then move to the web for more information
EHE Brand
College of Education and Human Ecology
